Authentic Indian Snacks & Sweets · Since 1970
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Our story · Since 1970
When tradition is nurtured with passion and carried forward with purpose, it becomes a legacy.
Our journey
1970 · Est.
Chapter one
In 1970, a retired gentleman, Purushottam Athavale, and his wife, Sushila Athavale, began preparing authentic Maharashtrian delicacies from their home in Girgaum, Mumbai. It was never merely about making sweets and snacks — it was about preserving family recipes, celebrating Maharashtra's rich culinary heritage, and serving people with honesty, authenticity, and uncompromising quality.
Pune
Chapter two
When the family moved to Pune, they carried with them much more than recipes — they carried a legacy. Milind Athavale and Maitreyee Athavale strengthened that foundation with resilience and dedication. While Milind balanced his career at Tata Motors, both devoted themselves to expanding the family enterprise, introducing new products while preserving the authenticity customers had come to trust.
The Athavale's brand
Chapter three
A defining chapter began when the business adopted the name Athavale's. Around the same time, Shantanu Athavale — a Commerce graduate with a Post Graduate Diploma in Taxation Laws — joined with a clear vision: to preserve Maharashtra's culinary traditions while presenting them to a new generation through modern branding, innovative packaging, and thoughtful product development. His belief that authentic regional food deserves world-class presentation inspired innovations like Chakli Sticks and Cheese Shankarpale.
Today
Chapter four
Today, Athavale's proudly offers more than 125 products, reaching consumers through retail, modern trade, e-commerce, and exports to 13 countries. Among the family's proudest achievements is the revival of Bhopala Gharge, a treasured Kokanastha Brahmin delicacy — reinforcing Athavale's role not only as a food brand, but as a custodian of Maharashtra's culinary heritage.
Meet our team
As the business grew, responsibilities evolved within the family.
Manufacturing & Operations
Leads manufacturing and operations, ensuring every product reflects the highest standards of quality.
Purchase, Procurement & HR
Oversees purchase, procurement, and human resources, preserving the culture and values that define the organisation.
Sales, Marketing & Strategy
Drives sales, marketing, packaging development, and long-term strategy, shaping Athavale's into a modern brand with global aspirations.
110
Team members
125+
Products
13
Countries served
56+
Years of tradition
Our vision
While Athavale's has grown from a home kitchen into a modern food enterprise, its philosophy remains unchanged — to honour tradition while embracing innovation. Every recipe carries a story, and every new market is an opportunity to showcase Maharashtra's rich culinary heritage to the world.
The family's aspiration is simple yet ambitious: to establish Athavale's as the global face of authentic Maharashtrian cuisine — not merely by exporting products, but by sharing the flavours, traditions, and stories of Maharashtra with families across the world.
“We are not just preserving recipes — we are preserving a culture, empowering communities, and taking the authentic taste of Maharashtra to the world.”
The Athavale family
Since 1970
Explore our full range of authentic sweets and snacks.